Performance Max assets
Quick answer: Performance Max headlines are 30 characters (3 to 15, include one of 15 or fewer), long headlines and descriptions 90, and the business name 25. Images: 1200 x 628 (1.91:1), 1200 x 1200 (1:1) and 960 x 1200 (4:5), max 5120 KB. Videos: 16:9, 1:1 and 9:16, each 10 seconds or more.
Text assets
| Field | Max length | How many |
|---|---|---|
| Headline | 30 characters (include one of 15 or fewer) | 3 to 15 (11+ recommended) |
| Long headline | 90 characters | 1 to 5 |
| Description | 90 characters | 2 to 5 |
| Business name | 25 characters | 1 |
| Display URL path | 15 characters each | up to 2 |
Double-width characters (Japanese, Chinese, Korean) count as 2.
Image assets
| Asset | Ratio | Recommended | Minimum | Required |
|---|---|---|---|---|
| Horizontal | 1.91:1 | 1200 x 628 | 600 x 314 | Yes, up to 20 images |
| Square | 1:1 | 1200 x 1200 | 300 x 300 | Yes, up to 20 images |
| Vertical | 4:5 | 960 x 1200 | 480 x 600 | No |
| Square logo | 1:1 | 1200 x 1200 | 128 x 128 | Yes, up to 5 logos |
| Horizontal logo | 4:1 | 1200 x 300 | 512 x 128 | No |
Upload .jpg or .png. Max file size 5120 KB. Google recommends 4+ horizontal and 4+ square images, 2+ vertical. Logos with a transparent background may render on white.
Video assets
| Orientation | Ratio | Length |
|---|---|---|
| Horizontal | 16:9 | 10 seconds or more |
| Square | 1:1 | 10 seconds or more |
| Vertical | 9:16 | 10 seconds or more |
Up to 15 videos. Google recommends 1 of each orientation. If you add none, Google may auto-generate videos from your assets.
✓ VerifiedLast checked 2026-10-21 Source: support.google.com, developers.google.com.
FAQ
What size are Performance Max images?
1200 x 628 for horizontal 1.91:1, 1200 x 1200 for square 1:1 and 960 x 1200 for vertical 4:5, each up to 5120 KB.
How long should Performance Max videos be?
10 seconds or more, in horizontal 16:9, square 1:1 and vertical 9:16.
What is the Performance Max business name limit?
25 characters.