LinkedIn single image ads
Quick answer: LinkedIn single image ads use 1200 x 628 (1.91:1), 1200 x 1200 (1:1) or 720 x 900 (4:5) images up to 5 MB. Keep intro text under 150 characters and headlines under 70 to avoid truncation (maximums 3,000 and 200).
| Ratio | Recommended | Minimum | Maximum |
|---|---|---|---|
| Landscape 1.91:1 | 1200 x 628 | 640 x 360 | 7680 x 4320 |
| Square 1:1 | 1200 x 1200 | 360 x 360 | 4320 x 4320 |
| Vertical 4:5 | 720 x 900 | 360 x 640 | 2430 x 4320 |
JPG, PNG or GIF (animated GIFs 250 frames or fewer), max 5 MB. Vertical images only serve on mobile.
| Field | Recommended | Maximum |
|---|---|---|
| Introductory text | 150 characters to avoid truncation | 3,000 |
| Headline | 70 characters to avoid truncation | 200 |
| Description | 100 characters to avoid truncation | 300 |
| Ad name (internal) | 255 |
✓ VerifiedLast checked 2026-10-21 Source: www.linkedin.com.
FAQ
What is the LinkedIn ad headline limit?
70 characters to avoid truncation, 200 maximum.
How long can LinkedIn intro text be?
150 characters to avoid truncation, 3,000 maximum.
What is the max image size for LinkedIn ads?
5 MB, in JPG, PNG or GIF.