Responsive search ads: character limits
Quick answer: Google responsive search ads allow headlines of up to 30 characters (3 to 15 headlines), descriptions of up to 90 characters (2 to 4) and two display paths of up to 15 characters each.
| Field | Max length | How many |
|---|---|---|
| Headline | 30 characters | 3 to 15 |
| Description | 90 characters | 2 to 4 |
| Display path | 15 characters each | up to 2 |
Each character in double-width languages such as Japanese, Chinese or Korean counts as 2.
✓ VerifiedLast checked 2026-10-21 Source: support.google.com.
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FAQ
How many characters is a Google RSA headline?
30 characters. You can add 3 to 15 headlines per ad.
How long can a Google RSA description be?
90 characters, with 2 to 4 descriptions per ad.
Do Japanese, Chinese or Korean characters count double?
Yes. Google counts each double-width character as 2 toward the limit.